Everything You Need to Know About Session Recording
Session recording helps you increase user experience of your website like never before. Here's is everything you need to about session recording.

Session recording helps you increase user experience of your website like never before. Here's is everything you need to about session recording.
Every website owner, be it a business entity or individual, needs to know the people who are visiting their site and what they do whilst there. With such data, marketers and salespeople are best placed to understand their audience. Armed with this information, they are likely to develop the right content as well as employ the appropriate strategies in order to pull in more people to their website rather that push them away. That’s why every business worth its salt must have a website session recording tool.
Websites have become such an integral part of businesses that it is almost impossible to find a business that doesn’t own one. Be that as it may be, for the longest time, websites were treated as an afterthought – an in-thing for businesses rather than a division complementing sales, marketing and public relations efforts. But as we speak, businesses have come to appreciate the role websites play towards attaining business goals. Needless to say, the COVID-19 pandemic has played a huge role in accelerating online shopping as people were urged to stay at home and adopt preventive measures in order to curb the spread of the virus.
A research released recently by Adobe Analytics showed a 25 percent spike in online sales between March 13 to 15, 2020. The researchers, who ploughed over a trillion websites, attributed the increase to online grocery shopping. Online shopping is thus one of the new normal as consumers have realized it has fewer hustles. As it stands, online shopping is here to stay.
Businesses, on the other hand, are working day and night to give their clients a seamless online shopping experience. As more and more people adopt this new normal, businesses have to look inwards to not only identify their clients’ pain points, but to also adjust their sales and marketing strategies accordingly hence the need of recording users web sessions.
As the name suggests, website session recording refers to recordings of visitors browsing a website and it includes valuable insights regarding how visitors are navigating your website. This data is every marketer, salesperson and website designer dream as it makes it easier for them to know what’s working or not working with their website and thereby institute the necessary changes to make the website more user friendly. For a business website, this could translate to more sales.
There have been rising concerns about the safety of recording activities for online users as pointed out by CBS New York article, which was shared on their Twitter handle. While the points raised are valid, you can go around this by having a privacy policy where you assure your visitors that their data is safe with you. Let them know that whatever data you collect is meant to improve their experience and will not be shared with a third party. It will help if your stick by your promise.
Having said that, you might be wondering how website session recorders work. Wonder no more as we give you an in-depth look into the workings of this lifesaver.
Such apps also show where the user is, the device they are using, their operating system and gender. This comes in handy when optimizing the website. Additionally, it is possible to see the time a user visited your website. When collected over time, this helps to know when the website receives most visitors and you can thus schedule your content to run at that particular time.
Let's look at some of the benefits of website session recording:
According to Forbes, only 14% of B2B companies are customer-centric, and the reason behind it is that most of these companies don’t really know their B2B buyers - who are they, how do they work, and what do they want? With a proper website session recorder, getting this data will be easy.
There is a huge potential for session recording and as more and more companies are getting to appreciate the usefulness of the data recorded, the demand for these tools will continue to rise. Software developers are thus wracking their brains to outshine the others in the market and to give their clients value for their hard-earned money. Ultimately, a good website session recorder should have most of the following features, if not all.
Once you have the necessary data with you, it is important that you know how to analyze it in order to make informed decisions. In the grand scheme of things, the reason why any business would want to engage a tool such as Site Recording is so that it improves its engagement with their clients.
Not everyone who visits your website will purchase a product or download a report. However, with a session recorder, you get to capture the details of the visitor and there is so much sales and marketers can do with the information captured. For instance, salespeople can use the information to grade leads; leads with the highest engagement can be pushed to the top of sales hierarchy.
Since you get to segment leads according to their interests, the sales and marketing team can customize their approaches to fit each segment. This is likely to yield higher results compared to creating a one-size-fits-all campaign. To expound on this, once you have identified highly engaged leads, you can send them more personalized content.
Equally important, while chasing new leads, it is good to keep an eye on the already existing clients and monitor their engagement with you. This may involve a phone call from one of your sales reps or a simple email to remind them that you value them.
The best practice when it comes to analyzing session recordings is to analyze a series of them as a single session will not suffice.
And now to the crux of the matter; how can you use session replay to optimize conversion rate? The conversion rate refers to the percentage of website visitors who take a desired action. A perfect example of conversion rate is the percentage of site visitors who purchase an item from the site. There are two elements that undermine conversion rates namely bounce rate and bugs.
Session recorders bring these to light to enable you optimize your website for conversion. A bounce rate is when a user visits only a single page on your site and session recordings capture this data. You can reduce your bounce rate by having a clear call-to-action, including a social proof and boosting site speed among others.
A session recorder also picks out bugs and errors. Session recordings have the ability of identifying barriers that hinder the visitor from completing an action. With such a report, you can make your website’s user experience as smooth as possible.
There is so much your website can do for your business and it all starts with understanding what is happening behind the scenes. Website session recordings are a goldmine of data waiting to be analyzed to enable you to institute the right changes on your website as well as develop the right sales and marketing materials and strategies. You need not grope in the dark trying to find your way in the maze that is the digital world. All you need is the right session recording tool with the features mentioned above and watch as you take your business to the next level with data driven boss moves.
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