Built around a specific set of business goals, the purpose of a website is to deliver valuable information about products or services it supports. Although this provides your website visitors with information, it does not result in real user engagement, excitement and no attention at all to functional parameters such as speed and flow.
This is the field of User Experience (UX) which has only one goal – unlock all of the inner requirements of your website visitors and how they want and expect your website to do its job or, in other words, how your website looks and feels. These UX elements do not only cover visual aspects of the website. Instead, they cover every touch point your website visitors make from the moment they land on your website including navigation, content, images, CTAs, lead forms and so on. Improving these touch points is essential for wanting to have a successful website that is both interesting, efficient and usable.
But before you can improve something, you need to know how to improve it. And before you know how to fix what is wrong, you need to know why it is wrong in the first place. In this article we list nine ways how you can make your website invincible using only one tool – Site Recording.
9 Ways How Visitor Tracking Tools Improve Your Website
1. Conversion Rate Optimization
One of the best ways to increase your conversions is by investigating what occurs when your web visitors do convert. This is one of the most overlooked ways of harnessing the power of user behavior. The reason for that is nobody really cares when things are right, but only when something is wrong.
Knowing why your website visitors convert and why will help you to pinpoint your unique selling points which you can use even more to your own benefit. With customer knowledge you can also figure out what are the most popular parts of your website and use that information to further improve and strengthen your sales funnel. Last but not least, you can improve your target customer personas by creating a clearer and more detailed description of your ideal customer.
Visitor recording tools will help you harness the power of customer knowledge in a real-time and unbiased way.
2. Improve Customer Support
No matter how much you improve your conversion rate, it will not do you much help if you do not have high-quality customer support in place. And although most people will say that customer service starts with toll-free phone numbers, the real answer is that it starts with your UX.
First sign that a website has a perfect UX is if your website visitors do not think about it. In other words, when it works, the UX is invisible. When it doesn´t work, nothing else works as it should. Therefore, ensuring that all your design, technology and content parts of your website are in perfect alignment, should be your number one priority. And the number one way of finding elements of UX that could be better are visitor recording tools such as Site Recording which is able to harness the thoughts of your visitors and transform them into valuable insights for you to use.
3. Reproduce & Fix Problems Faster
Instead of performing quantitative analysis using Google Analytics on every page of your website, you should focus on qualitative behavior analysis. This way, you will get real and tangible insights in your users´ behavior instead of piles of numbers that are difficult to turn into something tangible and easy to understand.
In addition to Google Analytics which are still useful in a variety of ways, visitor recording tools such as Site Recording will help you map the activity of your website visitors and see where your users move, click and drop off on each webpage.
4. Understand Your Customer Experience
One of the most important things you can do in order to improve your sales is to understand your customers. When you know your customers, you know what makes them buy from you. And when you know why they buy, you know what language you need to use for them to better understand how your offering will address their requirements. Customer experience, also known as CX, is your customers’ holistic perception of their experience with your business or brand.
CX is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. Everything you do impacts your customers’ perception and their decision to keep coming back or not—so a great customer experience is your key to success
5. Improve Onboarding
Having a positive onboarding experience lets you know that your website visitors have made the right choice when they came to your website. It also helps you attract them to visit your website again.
Similarly, a negative onboarding experience will result in your customers to churn either because they do not understand your product or a service, or they do not perceive any real or tangible value of your offering.
Improving your customer onboarding process will help you solve both reasons behind customer churn. You probably have a product or a service that can help solve the problems of your target audience. And although your website visitors know what their problem is, they just need some convincing that the solution you are offering is the right one for them.
With visitor recording tools such as Site Recording, you are able to understand what exactly your visitors want and how they want it. This not only means easier customer acquisition but also improved customer satisfaction which will help improve your bottom line by helping prevent your customers from churning.
6. Discover the Reasons Behind Form & Cart Abandonment
Cart abandonment, or as it is often called – shopping cart abandonment, is the most significant reason behind lost sales in the ecommerce industry. It is a simple phenomenon where your website visitors browse your online store, add the item to a cart and then leave your website without ever completing their purchase. Similarly, form abandonment happens when website visitors decide to fill out your contact form, enter almost all the necessary information and then leave your website without completing the registration process.
Even with all the new tools and technologies available to marketers, cart abandonment is still one of the hardest problems that marketers are trying to solve. Research shows that the global rate of cart abandonment in 2019 was a staggering 84.24% While this statistic differs depending on the industry, region and device used, it is still a proof of how significant this issue really is.
Although there are many possible reasons why customers abandon their carts, it often indicates problems with poor user experience, problems in the sales funnel and a complex checkout process. With visitor recording tools such as Site Recording, you can study the behavior of your users and discover potential reasons why some of your users decide to abandon their cart.
7. Improve and Speed Up Your Web Redesign Process
Although you should improve your website constantly, there comes a time that a complete website redesign is necessary. This does not just cover the layout but also includes things such as content, copy and improved navigation. That is, if you want your website to give you more conversions and have better site performance.
Your website is the face of your business and forms the foundation of your digital identity. A website consists of two parts: the backend and the frontend. The backend or the code drives the website and its functionalities, while the frontend determines the look of your site. A website redesign is the overhauling of any of these two parts.
The inception of every redesign has a background story. The reasons behind the decision to redesign could be varied, but what constitutes every website revamp project is an apparent conflict and a proposed resolution with an action plan.
However, before diving into the process of a website redesign, it is crucial to understand the fundamental purpose of the redesign. It is also crucial to understand your website visitors. Using Site Recording software solution, you can record the behavior of your website visitors and study it to gain valuable insights. For example, you can find issues on your current website that result in an increased bounce rate and then ensure these mistakes are not repeated on your new site.
8. Optimize Your Landing Pages
When it comes to improving your conversion rates, the majority of marketers will have a long list of strategies that you can implement in order to try to improve your conversion rate. Although these lists will probably differ, most of them will include landing page optimization as one of those strategies.
Landing page optimization is most often the number one step that you can do to improve your conversion rate. But what is landing page optimization in the first place? Landing page optimization is a process of improving the performance and various other elements of a page to ensure the highest possible conversion from website visitors who land on these targeted webpages. Using a combination of visitor recording tools such as Site Recording and A/B testing methodology is by far the most efficient way of conducting landing page optimization.
9. Improve Your Product Engagement
Experimentation and testing is beneficial to making data-driven product development decisions. Without the option to test new features and changes to your products and services offering, you cannot know if your product development efforts will result in a success or they will fail miserably.
In order for you to have a state-of-the-art testing procedure, you need to combine technology and data science to develop insights that will lead you to product development decisions with low risk of failing. And in order for you to have valuable data upon which you will base such decisions, you need to have a good understanding of your customers and their requirements. With visitor recording tools such as Site Recording, you can study the behavior of your customers and get a better understanding of their requirements.
How Visitor Recordings Can Help You Understand Online Customers
Visitor recording tools allow you to experience your website visitors´ experience firsthand. You can see how and what your web visitors are searching for, how they are navigating through the site and how they engage with your content. You can record your visitors while they are on your site to monitor their behavior in a natural and unbiased way. Doing this, you are given an in-depth insight about your customers that you need to improve their expectations and your conversions.
Visitor tracking has become a necessity for any business that wants to capture information and gather knowledge about their customers in an accurate, non-intrusive, and real-time way. With an access to such data, companies big and small no longer need to jump to conclusions when making their business decisions. Instead, they can make data-backed decisions that will enable them to stay ahead of their competitors by improving their customer experience, their conversion and their retention rate, but also their revenue.
With our Site Recordingsoftware solution for secure, accurate and real-time customer tracking and analysis, you will know exactly what your customers want and how you can give them exactly that and more, every step of the way.
Your website is there for a reason. And same as you want your business to do the best possible job in serving your customers, you also want your website to do the best possible job in spreading that message to your potential customers.
As Goran Paunovic, a Creative Director of ArtVersion Interactive, a Chicago-based independent creative agency focused on branding, graphic, UI/UX and web design, nicely puts it, “Good usability is essentially a mission-critical element of customer experience (CX). Acting as the digital representation of a company’s voice and vision, customer experience is nonexistent without usability. When usability strategies such as user persona development and usability testing are leveraged, a company can better understand their customers' needs and create strategies to achieve them.”
Your website is the reflection of your business. Visitor Recording tools such as Site Recording will not make it shine but they will give you a detailed and precise understanding where you need to polish it in order for it to shy.
Learn more about Site Recording and how it can help make your website invincible here.