In today's digital age, websites have become the cornerstone of acquiring new customers. Not only does it act just like a storefront, but the fact that it is online means that more people can find you there. Regardless, your website is yours to design, and the customer experience you give is yours to create! That being said, one thing you would definitely want to do is to track your website visitors in real-time.

Why are we recommending this? Well, let's talk about that:

What Exactly Is Real-Time Website Visitor Tracking?

Web visitor tracking is an essential tool that every business should invest in. With it, a business can easily track their website visitors and also the actions they take while they are there. This means that now you can know exactly which parts of your website are working and which aren't, so you can do something about it.

What's the Importance of Tracking Website Visitors in Real-Time?

There are a lot of things you would want to know about the traffic on your website. This includes the number of visitors coming in, their device, the time they came to your website, and their location. This information is key to helping you understand your customers' preferences and what they like. Generally, you'd want to know who your target customers are, what they are looking for, and you'll also want to know if they are happy having found you.

With this information in hand, you can make changes and updates to your website along with your offerings to ensure your visitors are thoroughly happy with the experience.

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How Do I Track Website Visitors in Real-Time?

There are more than a hundred and one ways to do this. However, when it comes to knowing which information to track, you won't have to go far from your usual analytics software. In fact, you probably already have a set of analytics software on your website.

Google Analytics, for example, is one of the most popular analytics software that thousands of companies use on their website. It is within the interface of this tool that you'll find a bunch of cool reports that you can use to track real-time information about your website visitors. You can also use a real-time monitoring analysis for quick decision-making.

With that said, here are the following things about your visitors you should be tracking: visitor location, demographics, click rates, user flow, bounce rates, web traffic source, and the like.

All these bits of information can give you a thorough idea of how well your website is performing, allowing you to know whether the website is doing well or not.

What Are the Benefits of Tracking Website Visitors in Real-Time?

Tracking website visitors in real-time has a ton of benefits which is why we highly recommend it. Aside from being able to know more about your customers, you can also quickly respond to customer queries and frustrations.

Apart from these, tracking your audience in real-time also allows you to do other things, like:

1.You Can Track Your Website Performance in Real-Time

Knowing the number of website visitors you have received every hour, every day, and every week is very important. Are you getting more or fewer visitors than usual? If you are getting fewer, it could mean a lot of things.

For instance, you can take a look at your content, your products, and your website structure to see if there's anything wrong with them. Fortunately, you can get to know the truth by tracking your website monitoring information in real-time.

2.Your Website Traffic Can Also Tell You Where Your Visitors Are

One thing you would definitely want to know about your website visitors is where they are coming from. Are they from your neighborhood, or are they from across the globe?

This information can be extremely helpful in knowing your target audience and knowing where your business stands based on where your visitors are coming in.

3.You Can Track and Pinpoint the Problem Areas on Your Website

You can't fix what you cannot see. There are many instances wherein a website owner has no idea where the problem is hindering his or her business growth. If a website is not performing well, it's a good idea to track your website performance in real-time and find out where the problem areas really are.

This way, you can find out and pinpoint the problem areas on your website and fix them immediately.

4.You Can Track How Your Customers Find Your Website

Today, people use a lot of different ways to find information. Some use search engines, and others use social media. Others still use the likes of messaging apps.

By understanding where your website visitors are coming from and what they are looking for, you can then tailor your offerings to meet their needs by using behaviour-analytics for in-depth customer insights.

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What Tools Can I Use to Track Website Visitors in Real-Time?

There are a ton of tools out there that you can use to track your website visitors in real-time. Some of these you may have already heard, while others may be new to you:

1.Google Analytics

Google Analytics is one of the most popular analytics tools in the world. It is used by thousands, if not millions, of websites online. The fact that it is free is another huge plus since you can get started with it right away.

Google Analytics is integrated with Google Adwords, so it would be easier for you to track the information you need.

2.Google Tag Manager

Google Tag Manager is another analytics tool that offers real-time insights into your website traffic. It can track website visitors, their behavior, demographics, and even the content they are interacting with.

What's great about Google Tag Manager is that it is very easy to set up. It's also free, so you can use it right away.

3.New Relic

New Relic is a popular analytics software that gathers your website data in real-time. It can track the traffic to your website and record user behavior.

New Relic is a paid software tool, so it can be costly if you are a small business owner. Nonetheless, it is one of the best tools that can give you the information you need.

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What Other Tips Are There on How to Track Website Visitors in Real-Time?

A lot! In fact, there are a lot of ways you can do this, and the best method is to use a combination of all the tools you can get your hands on. This way, you'll be able to learn the ins and outs of your website visitors and how to cater to their needs.

Here are some suggestions on how to track your visitors in real-time:

1.Use a Combination of Different Analytics Tools

We've talked about some of the best analytics tools out there, and some of them even have real-time features. However, there is a higher chance that you'll be able to discover more accurate information using multiple tools.

If you don't use Google Analytics, you can also use tools like CrazyEgg and Clicky.

2.Don't Forget to Use Exit Intent Technology

Exit-intent technology can help you track how your customers are leaving your website. When customers are about to leave your website, the technology will prompt them to take the action you want them to take.

Using exit-intent technology can give you a better understanding of why customers are leaving your website, allowing you to make the changes that are needed to make your website more engaging.

3.Use Pop-Ups and Emails

Pop-ups and emails are good ways to engage your website visitors and entice them to stay on your website longer. By displaying interesting information on your website, you can give your visitors a good reason to stick around, hopefully, long enough for them to take the action you want them to take.

Conclusion

There are a lot of ways you can track your website visitors in real-time. However, the best way to do this is to combine all the tools you can get your hands on. Depending on what information you need, you can then choose your favorite tool and stick with it.

Either way, if you haven't yet implemented real-time website visitor tracking strategies, you should. There are a ton of benefits to be taken out of it, and when done right, it can help you make the right decisions about your website to ensure it is performing maximally. But of course, if you are struggling to implement this strategy or simply need help with it, feel free to reach out to the professionals. They can give you the assistance you need to ensure that you are tracking the right information and putting the information you get in the right way to grow not only your website but your business overall!

So, what are you waiting for? Get to tracking your website visitors in real-time today! The longer you wait, the harder it is to catch up with the competition that is already using it to improve their business.

SiteRecording offers a website recording software built to help website owners track their visitors in real-time and unveil important information to enhance the website itself. If you are looking for a visitor tracker, check out our solution today!

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